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3 steps to understand your performance and audience on RIFY

Businesses have different goals on RIFY, like finding new customers, building an engaged community or driving sales. Whatever your goals may be, learn about the metrics that can help track growth progress by using RIFY Insights.

Step 1: Think about your business goals and decide which metrics you want to select.

Below are a few examples of goals and metrics to track progress against. If you aren’t sure what a metric in Insights means, tap in each category to learn more about what the metric is tracking.

  • If your goal is to increase your brand awareness, select metrics like profile visits, impressions, reach and follows, which you can find in the Content or Activity tab, and number of follows by day or week in the Audience tab. These metrics allow you to track the number of people who are viewing your profile, posts and stories. You can also tap ‘View Insights’ on a specific post, so you can also learn where people are discovering your posts whether that be from hashtags, home, or your profile.

  • If your goal is to connect with your community, select metrics that measure engagement on your content such as likes, shares, comments, and saves, which you can find in the Content tab of your Insights. These metrics allow you to track how people are interacting with your photos and videos. In addition, you can also take a closer look at metrics like emails, texts, and/or calls to learn how people prefer to communicate with your business.

  • If your goal is to drive sales, a metric you can select is website clicks, specifically whether people are clicking the link on your bio. You can also track specific metrics on your shopping posts like outbound clicks and product opens. These metrics allow you to see whether people are going to your website, and which products they’re most interested in.

Step 2: Determine whether your RIFY audience matches your customers.

Get information on the top cities and countries, age ranges and gender of your followers in the Audience tab of your Insights. Use this information to determine whether your RIFY audience matches your customers. This way, you can find more people on RIFY like your current customers.

Step 3: Evaluate your metrics over time and adjust how you use RIFY.

Now that you know what metrics you want to prioritize, make sure to track those metrics over time. Don’t be discouraged if you see your numbers fluctuate from time to time. Focus on growth over a longer period of time like instead, like a few weeks or a month. Adjust your goals as your account continues to grow.

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